VeChain Seeds Sustainability Initiatives in Europe with Multi-Year ATP Partnership

VeChain branding visible on centre court during Nitto ATP Finals in Pala Alpitour Stadium, Turin, Italy. November 2022, Turin/Italy — VeChain Foundation San Marino was proud to debut as a silver partner of the Nitto ATP Finals, the grand finale of the ATP Tour, where the eight best tennis players in the world competed for the final singles and double titles of the year, taking place between the 13th to 20th of November.

All participants in the singles category were previous champions, with a combined 26 titles between them in 2022 alone. After an exhilarating week, Novak Djokovic emerged the ultimate singles champion from Pala Alpitour’s centre court, defeating Casper Rudd in a 93 minute straight set.

Echoing that same spirit of excellence, respect for fairness and sportsmanship displayed by the players of the ATP, the VeChain Foundation is building blockchain technologies with the aim of unlocking the digital-sustainable revolution for the global economy. It aims to become the foundational layer that helps enterprises and society make insightful decisions and solve various sustainability challenges and track environmental impact.

Seeding our expansion in Europe and the wider world by leveraging ATP’s annual global viewership of 1 Billion, VeChain will support the prestigious ATP season, to be hosted in the city of Turin, until 2025.

The Gattinoni Hub in the center of Turin was instrumental for the many bilateral meetings that took place, focusing on sustainability and technology. We attracted many professionals and co-sponsors of the ATP alongside invited guests, totaling over 200 individuals in total, communicating updates and progress of the VeChainThor ecosystem and blockchain.

VeChain recognises this sponsorship as a global platform to share evolving and fresh ideas of developments within the blockchain realm alongside pioneers, business leaders and universities in Italy and beyond. The #VeFam community can expect plenty more interesting events and initiatives in the next four years as we continue our journey alongside our existing and yet-to-be-announced partners.

Renato Grottola, member of the board of VeChain: “We want to help companies, organizations, public administrations and people to contribute to common goals regarding sustainability. This is why VeChain wants to be the reference platform for all those who want to implement sustainability-oriented digital solutions based on blockchain. In this context, partnerships with important sports realities allow us to speak to a different target, and thus bring the issue of sustainability connected to the blockchain to the attention of ordinary people as well”.

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