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TYB’s Avalanche-Based Loyalty Platform Goes Live on Shopify App Store

TYB, the blockchain-based community management platform, has launched on the Shopify App Store, making it the first end-to-end Web3 community-powered loyalty solution available to Shopify’s millions of merchants through an Avalanche-based platform.

TYB’s new Shopify App enables merchants to directly connect with their customers and reward them for taking valuable actions, such as referring friends to the brand, writing reviews, and creating and sharing social media content. The app provides tools for gamifying challenges, co-creating products, amplifying marketing campaigns, and issuing exclusive holder perks to reward fan engagement.

TYB’s white label solution has already been used by major consumer brands, including Sephora’s fastest-growing skincare brand Topicals, and Bravo’s Summer House fame Loverboy, to cultivate deeper, more meaningful engagements with fans across the world.

The TYB Shopify App builds on this success, enabling merchants of all sizes to form a direct relationship with their biggest fans. TYB’s CEO, Ty Haney, explains that “Tokengating is the next frontier of loyalty and buyer engagement,” and that the new app allows brands to automatically reward their customers for taking valuable actions.

Avalanche’s blockchain technology enables brand fans to own their digital collectibles, which can now be redeemed for promotions on each brand’s Shopify ecommerce site. TYB has enabled seamless acquisition of multiple brand collectibles in one user-facing wallet that only requires an e-mail address.

Alex Danco, Director of Product at Shopify, comments that “we’re happy to welcome the TYB app to the Shopify App Store, bringing its insight and experience to Shopify’s millions of merchants.” John Nahas, Vice President of Business Development at Ava Labs, adds that “we look forward to Avalanche, TYB, and Shopify leading the way in the fast-growing field of blockchain-enabled rewards programs.”

TYB is an all-in-one community management platform that allows brands to directly connect with, engage, and reward fans for taking valuable actions. Avalanche is a smart contracts platform built to scale infinitely and finalize transactions in under a second. Its revolutionary consensus protocol and novel Subnets enable Web3 developers to easily launch highly-scalable solutions.

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