Twitter Opens the Door for Content Monetization: A New Opportunity for Creators

By 0xK2 04/29/23 7:33 AM

Elon Musk has announced that Twitter creators can now monetize their content. This new user-centric implementation is intended to enhance follower engagement and create fresh revenue streams on the social media platform.

Twitter will enable creators to monetize all kinds of posts globally through subscriptions, which can assist users in earning a monthly income from the content they create. Twitter users may now earn a share of the revenue generated by subscriptions to offer their most engaged followers an extra level of access and bonus content.

Content creators can now enable subscriptions to their text, pics & video worldwide on this platform! https://t.co/XzrFMLPytB

— Elon Musk (@elonmusk) April 28, 2023

This move is part of Twitter’s broader effort to boost its profitability and promote citizen journalism, which has included mass layoffs and the introduction of Twitter Blue subscriptions. While many previously verified individuals rejected the idea of paying a monthly fee to obtain a ‘Blue checkmark’ on Twitter, Musk saw it as a crucial revenue stream for the company.

Twitter’s Subscriptions program is available for iOS, Android, and web, and creators who meet the eligibility criteria can apply to participate in it. Twitter users can now earn money by sharing exclusive content with subscribers, including bonus tweets and direct interactions. Subscribers will stand out with badges next to their name when they reply to the person they’ve subscribed to. These badges are public, and subscribers will have access to a dedicated tab in their Notifications timeline.

To be eligible for subscriptions, users must be 18 years or older, have at least 500 followers, and have been active on the platform in the past 30 days. Subscribers must also maintain a minimum of 25 tweets every 30 days.

The revenue potential of subscriptions will be outlined in Twitter’s Subscriptions Creator Terms. Creators who want to participate in the Subscriptions Creator Feedback Community on Twitter can do so by requesting to join. Subscriptions creators can also host live subscriber-only conversations when they start a Space and select “Only Subscribers can join.” Twitter will continue to roll out further features, including newsletters, as potential bonus content.

In summary, Twitter’s new subscription service provides an opportunity for creators to monetize their content, leading to greater engagement and potential revenue streams on the social media platform.

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