The new Bitcoin TV commercial started in Japan after two years cryptocurrency ad campaigns of bitFlyer

By Selena On May 13, 2020

According to Coinpost, cryptocurrency exchange bitFlyer will start broadcasting a new program with more ads about Bitcoin. It is known that this is the first television broadcast in more than two years from the date bitFlyer announced this decision.

New TV commercials on Bitcoin exchange will be broadcast in Japan

Broadcasting cryptocurrency ads on television could be a positive move when the Japanese crypto industry began its arrival in May when the bill related to crypto-assets took effect.

There are three ads that bitFlyer will broadcast this time. In particular, Bitcoin’s surroundings have been vividly displayed with the theme of payment, security, etc., instead of the content used by celebrities seen in TV ads about cryptocurrency to date.

The broadcast period is from May 13 to May 26, 2020, with a duration of 15 seconds for an ad. The broadcast areas are Aichi Prefecture, Gifu Prefecture, and Mie Prefecture.

1. Bitcoin version

Expressing that it is a familiar entity that can be used not only for the investment side of Bitcoin but also for payment such as shopping.

2. Cold wallet

Introduces the mechanism of exchange security for cold wallets where customer assets are stored in a safe place that is completely separated from the Internet under robust security.

3. Multi-sig

For multi-sign (multi-signature), which requires multiple secret keys for remittance, introduced a mechanism to protect customer assets on the exchange as a high-security technology for wallets such as bitcoins.

Multi-sig is a technology that can request multiple secret keys when sending virtual currency. Even if one private key required for remittance is leaked, it is possible to make settings so that remittance will not be possible unless there is another secret key. It is used by some cryptocurrency exchange companies and wallets for cryptocurrency such as Bitcoin.

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