In a move that highlights the growing interest in non-fungible tokens (NFTs), coffee giant Starbucks has released its first-ever limited edition NFT drop, the Siren Collection. The release took place today and was met with a frenzy of activity, with all 2,000 NFTs being sold out in just 18 minutes.
The Siren Collection features a stunning animated image of Starbucks’ iconic siren logo, which has been given a unique twist for this NFT release. The mint price for each NFT was set at $100, and once they were released, the floor price quickly soared to over $600, a testament to the enthusiasm and interest surrounding the release.
For those lucky enough to purchase one of the Siren Collection NFTs, they will receive 1,500 Starbucks Rewards points as a reward. Starbucks Rewards is the company’s loyalty program, which offers customers the chance to earn points on purchases, which can be redeemed for free food and drinks.
The release of the Siren Collection marks Starbucks’ entry into the NFT space, a move that many see as a smart business decision. NFTs have become increasingly popular in recent months, with artists, musicians, and sports teams all using them to offer fans unique and exclusive experiences.
In a statement, Starbucks said, “The Siren Collection is a celebration of the Starbucks brand and our beloved Siren. It’s an opportunity for Starbucks to engage with customers in a new way, offering a limited-edition digital asset that is a unique and collectible representation of our brand.”
The success of the Siren Collection release demonstrates the power of NFTs and their ability to capture the attention and imagination of consumers. As more companies look to explore the potential of NFTs, it will be interesting to see how the market evolves and what other unique and exciting offerings are in store for fans and collectors.
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