Snickerdoodle Labs Launches Consent Layer on Avalanche for More Equitable Data Sharing
Snickerdoodle Labs, a transformational data company, has announced the launch of its consent layer on Avalanche, a smart contracts platform. The consent layer is a critical step towards the full launch of Snickerdoodle’s Marketing Platform and Data Wallet, which offers brands a powerful tool for monetizing data while also rewarding customers for sharing their anonymized data. The move is a necessary upgrade from the centralized and less private Web2 data sharing models.
With the consent layer in place, brands can access richer data troves, while everyday people can get rewarded for sharing their anonymized data with brands. Snickerdoodle’s Marketing Platform provides brands with a privacy-first tool to better understand and engage their customers and communities. Brands can learn more about their customers by deploying consent contracts, which are received by customers in their Data Wallets. Customers have control over what they want to share and can provide auditable consent to share anonymized data.
The Snickerdoodle Data Wallet, which is currently in private beta, empowers everyday people by giving them back their privacy and data sovereignty, while unlocking new opportunities to allow them to generate value from their data. Consumers are rewarded with NFTs, tokens, and more for sharing their data, enhancing a brand’s omnichannel marketing strategy and providing new opportunities to create relationships based on clear exchanges of value.
Snickerdoodle Labs CEO, Jonathan Padilla, said, “We believe that people need the ability to own their data and the value it generates. Additionally, brands need tools to engage and learn from their customers in a decentralized fashion. Avalanche’s speed, reliability, and cost efficiency make them the perfect solution to allow our business to scale. We are thrilled to be part of their amazing ecosystem and believe this partnership will bring long-term success for the collective.”
The move towards a Web3 data economy that Snickerdoodle Labs creates embodies the open, equitable, user-first spirit of Web3. Snickerdoodle Labs is solving critical issues in Web3 that range from customer attribution to how non-custodial wallets generate revenue, all while maintaining a privacy-first approach.
Snickerdoodle Labs is currently in private beta testing, and brands are already using the platform. The full launch of Snickerdoodle’s Marketing Platform and Data Wallet is eagerly anticipated, and the launch of the consent layer on Avalanche marks an exciting step towards this goal.
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