To provide German high-end retailers the ability to receive payments in crypto, Lunu, a payment service provider and crypto terminal operator, works specifically with merchants. High-end retail and Ripple, a well-known enterprise blockchain solutions provider, have formed partnerships.
Ripple concludes a fresh partnership to expand into the European luxury market
The partnership mainly focuses on optimizing the exchange of cryptocurrencies for fiat. To solve this task, Ripple’s Liquidity Center will be used. The platform was developed by the Ripple team to simplify crypto adoption. It can be integrated on a turnkey basis and features intelligent order routing to receive digital assets at an optimal price. In this way, Ripple Liquidity Hub companies can seamlessly access cryptocurrencies from different global locations, including centralized and decentralized exchanges and even OTC locations.
The shared use of RippleNet and Lunu’s point of sale (POS) terminals will enable luxury and luxury retailers in Europe and the UK to accept cryptocurrency payments in their stores.
Ripple continues to grow its presence on multiple continents across the globe. After gaining momentum in the Middle East, it also increases its presence in Europe.
The company’s most successful year was 2021 when Ripple doubled the number of transactions on RippleNet. Currently, the average annual payment volume on the network is $15 billion.
A further expansion of Ripple’s partner network is likely and thus, legitimizes the use of both the company’s technology and blockchain in general.
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