Really Expands Augmented Reality Experiences with Avalanche Blockchain Integration

Really, an Augmented Reality (AR) platform synonymous with enhancing cinematic experiences, has unveiled an ambitious plan to leverage Avalanche’s fast and scalable blockchain technology. This innovative integration aims to elevate AR experiences for theatrical releases and transform fan engagement on a global scale.

Through the utilization of Avalanche’s blockchain, Really aims to introduce novel ways for studios, brands, and theater partners to captivate audiences worldwide. The integration marks a significant milestone in merging Web3 technology with entertainment, promising a new era of immersive and interactive experiences for moviegoers.

At the heart of this partnership lies the enhancement of Really’s Collectible Ticket Program, fostering deeper connections between fans and their favorite movies. The integration’s flagship offering, the “Fandime” app, serves as a gateway for fans to engage with entertainment content like never before. By enabling on-chain records, fans can showcase their movie attendance, interaction with marketing campaigns, gaming activity within the app, and purchases, thereby unlocking exclusive rewards and live digital events.

James Andrew Felts, CEO of Really, emphasized the transformative potential of this collaboration, envisioning a future where fans can unlock personalized rewards based on their collection of movie experiences. He highlighted the invaluable role of Avalanche in making this innovation possible, expressing gratitude for the groundbreaking partnership.

John Nahas, VP of Business Development at Ava Labs, echoed the sentiment, underscoring the fusion of cutting-edge technology and entertainment in redefining the cinema experience. The upcoming blockchain-powered offerings and Proof-of-Attendance collectibles promise an elevated and easily accessible cinematic journey for movie enthusiasts.

Prior to integrating with Avalanche, Really has already made significant strides, amassing over 4 million unique AR Collectibles across 200 wide-release movies through partnerships with esteemed entities like Regal Cinemas. This collaboration extends the platform’s reach and promises an even richer experience for its dedicated user base.

Felts reiterated Really’s mission to empower brands, studios, and theaters in crafting next-generation customer experiences, both online and in real life, by harnessing the fusion of web3 and spatial storytelling.

Powered by Cubist, a provider backed by investors including Avalanche’s Blizzard Fund, Really’s wallets serve as a gateway to this transformative cinematic journey, inviting enthusiasts to explore the augmented reality-powered experiences offered by Avalanche.

The partnership between Really and Avalanche stands as a testament to the ever-evolving landscape of entertainment, showcasing the convergence of technology and storytelling to redefine the cinematic narrative. As this collaboration unfolds, it holds the promise of reshaping how audiences engage with movies, ushering in an era of unparalleled immersion and connectivity in the entertainment realm.

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