Public Pressure and KILT Protocol Collaborate to Verify NFT Collections on the Marketplace

At SXSW, Public Pressure, a web3 media pioneer in the music industry, announced its collaboration with BOTLabs GmbH, the developer of KILT Protocol, to use KILT’s infrastructure for issuing public credentials to verify NFT collections and to log into the Public Pressure Marketplace.

Public Pressure plans to issue “verified by Public Pressure” credentials to the music NFTs in their Marketplace collections, which will help artists or their record label to add certificates of authenticity, and DJs to publicly show that a particular song is part of their playlist, building the identity of the asset. This additional layer of transparency and protection against counterfeiting can add value to the NFT.

Moreover, Public Pressure will enable users to log into their platform using email credentials verified by KILT’s SocialKYC service. These credentials will remain under the control of the user on their device and reduce the need for centralized data storage.

KILT is a decentralized parachain built on Polkadot that provides secure, practical identity solutions for enterprise and consumers. Using KILT’s AssetDID framework, which identifies multiple types of digital assets on any blockchain, Public Pressure users can link public credentials to any NFT on any smart contract, and anyone – artists, buyers, and sellers – can read these public credentials, which are stored publicly on the KILT blockchain.

“We are excited to see the first use case of AssetDIDs and public credentials by Public Pressure. The SXSW technology and music festival is the perfect setting to announce the next phase of NFT credentials,” said Ingo Rübe, CEO of BOTLabs GmbH and founder of KILT Protocol.

Sergio Mottola, President of Public Pressure, added, “By partnering with KILT, we’re bringing an extra layer of transparency and protection against counterfeiting to music NFTs. In addition, by integrating technology from other projects in the ecosystem, we’re also proving Polkadot is by far the best ecosystem in terms of interoperability. The success of this collaboration brings extra value to the end user.”

KILT Protocol is a blockchain protocol for generating decentralized identifiers (DIDs) and verifiable credentials, providing secure, practical identity solutions for enterprise and consumers. BOTLabs GmbH is the initial developer of KILT Protocol and services “Built on KILT” including SocialKYC for identity verification, DIDsign for decentralized file signing, and web3name for personalized digital identities. Based in Berlin, BOTLabs is a founding member of the International Association for Trusted Blockchain Applications (INATBA) and a member of the Decentralized Identity Foundation (DIF).

Public Pressure was originally launched in 2015 as an online community and magazine dedicated to giving a voice to emerging artists and labels. Now, it is a Web3 media company headquartered in London with offices around the world. Public Pressure focuses on the interactions between music, culture, and technology and powers a fair and equitable, direct-to-fan strategy for creators, minus the production and distribution costs incurred in existing Web2 environments. Public Pressure is built on Polkadot, which has the lowest total electricity consumption and carbon emissions per year of the six proof-of-stake (POS) blockchains studied, and has been designed to support the transition of music to Web3.

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