Music-sharing protocol Audius partners with TikTok
TikTok, which recently became the world’s most downloaded app has chosen to partner with Audius instead of Spotify and other mainstream music streaming platforms.
? Announcing the Audius TikTok integration! ?
You can now share your tracks directly from Audius to TikTok!
Follow and tag us in your videos using an Audius track for a chance to win 50 $AUDIO.
Official TikTok → https://t.co/mP0BKOjzRV pic.twitter.com/3ydBQq3GzL
— Audius ? $AUDIO (@AudiusProject) August 16, 2021
Artists who use the red-hot video-sharing app will be able to publish their music under the “TikTok Sounds” section.
“Any artist can take a song they already have on Audius and just export it over to TikTok in one click,” Forrest Browning, Audius’ co-founder and chief product officer told Rolling Stone. While there are already ways to get music on TikTok without help from a streaming platform, the process is “clunky,” as Browning puts it. “Teenagers producing in their bedrooms might not even have distributors,” he points out. “A common way that unsigned artists get their stuff up there right now is by holding their phone up to a laptop while it plays their song, and they add it as background music. It’s not great.”
Audius now has roughly 5 million monthly active users after an October launch, with many of its governance tokens allocated to creators based on the number of streams they generate. In March, Audius also announced the integration of non-fungible tokens, which can also serve as a means of monetization.
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