French multinational tire manufacturer Michelin is set to launch a new NFT series called “Michelin 3xplorer Club” on June 15. The NFTs will be issued on the Ethereum blockchain and will be limited to a total of 5,000.
According to Michelin’s tweet, the series will offer a “new digital adventure for all the food and adventure enthusiasts out there!” The NFTs will likely be combined with Michelin’s famous food list, which awards prestigious Michelin stars to restaurants for their cooking.
Michelin is proud and excited to offer a new digital adventure for all the food and adventure enthusiasts out there!
Check out @Michelin3xplore 🤠🍴⛰️#Web3 #NFT pic.twitter.com/nHPtrWwtkr— Michelin (@Michelin) April 25, 2023
Owners of the NFT membership cards will have privileges in the Michelin 3xplorer Club, though the specific details of these privileges have not been revealed.
Michelin is the second-largest tire manufacturer in the world and is based in Clermont-Ferrand, France. The company also owns several other brands, including Kléber Tyres, Uniroyal-Goodrich Tire Company, and Bookatable.
Michelin is also known for its Red and Green travel guides and roadmaps, as well as for its iconic company mascot, Bibendum, who is colloquially known as the Michelin Man.
The launch of the Michelin 3xplorer Club NFT series is a notable move for the company as it ventures into the digital world of NFTs. With the growing popularity of NFTs in recent years, Michelin’s move is a smart one that will likely attract many food and adventure enthusiasts to the blockchain world.
Overall, this new development in the world of NFTs is an exciting one, and it will be interesting to see how the Michelin 3xplorer Club series performs when it launches in June.
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