Memecoin PEPE Struggles to Match DOGE and SHIB’s Market Impact

In the captivating realm of meme-inspired cryptocurrencies, DOGE and SHIB have taken the spotlight, amassing staggering trading volumes and a massive following. However, their counterpart, PEPE, finds itself grappling to replicate their triumphs. With a noticeable disparity in trading volume, limited retail engagement, and a lack of mainstream media attention, PEPE faces an uphill battle in making a substantial impact in the market.

Trading Volume Disparity

According to data from Santiment, PEPE’s trading volume at its peak barely reached $2 billion, while SHIB and DOGE soared to unprecedented heights at $40 billion and $70 billion, respectively. This significant difference underscores a stark gap in liquidity and retail participation. The relatively low trading volume suggests that PEPE has struggled to captivate the same level of interest and investment from retail traders as its more successful counterparts.

Source: Santiment

Shifting Retail Landscape

The recent market crash involving FTX and LUNA cryptocurrencies has sent tremors through the meme-inspired cryptocurrency market, leaving many in the dust. As trading volumes dwindle, market attention has shifted toward fresh prospects, leaving PEPE in a precarious position. The waning retail engagement signals a noteworthy transformation in the retail landscape, with retail traders seemingly disenchanted with PEPE’s prospects.

Social Media Presence

Despite its trading volume shortcomings, PEPE manages to maintain a strong presence within the crypto community on social media platforms. Just like DOGE and SHIB during their peak periods, PEPE generates significant buzz on platforms like Twitter and Reddit, amassing a devoted community of supporters. However, this online clout has yet to translate into substantial mainstream media coverage for PEPE.

Source: Santiment

Limited Mainstream Media Attention

While DOGE achieved national television coverage, PEPE remains confined primarily to the crypto-centric realms of social media platforms. The dearth of extensive mainstream media attention restricts PEPE’s exposure to a broader audience, hindering its potential for widespread adoption and recognition beyond the crypto community.


Although PEPE holds untapped potential for growth in the meme-inspired cryptocurrency market, its comparatively lower trading volume, limited retail engagement, and lack of mainstream media coverage have presented significant obstacles. Surpassing the market impact of DOGE and SHIB appears unlikely at this point. Despite maintaining an active online presence within the crypto community, PEPE struggles to attract substantial attention beyond these boundaries. As the dynamic crypto landscape continues to evolve, PEPE must overcome these challenges to carve out its own unique position and gain wider market recognition.

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