Leading Swiss football club BSC Young Boys to launch token on Socios.com
Swiss football club BSC Young Boys will launch the $YBO Fan Token on blockchain-based fan voting and rewards app Socios.com through a partnership with Chiliz.
According to the announcement on October 7, fans will be able to use $YBO Fan Tokens to influence the club, voting in polls and earning exclusive rewards on Socios.com. The app will also provide additional engagement opportunities such as Games, Chat and a fan Leaderboard.
They can also gain reward points for their engagements. The rewarding points would be awarded to the fans depending on their level of interaction with the club, and they can compete for the number 1 fan in their area or country.
The maximum supply of $YBO Fan Tokens will be 5 million, with a limited number to be made available at a fixed price of CHF2 in the initial flash sale. The date of the sale will be revealed soon. $YBO Fan Tokens will be available after the flash sale, but price will then be determined by demand.
Wanja Greuel, CEO of BSC Young Boys, said: “We are very proud to have secured a partnership with Socios.com, thus becoming the first club, from the German-speaking region, to be featured on this platform. This partnership perfectly mirrors our strategy to develop the club off the pitch, to become an innovative leader as well as to offer our fans new interaction possibilities. Unlocking new potentials has become ever-more relevant in such unprecedented times.”
Alexandre Dreyfus, CEO and Founder of Chiliz and Socios.com, said: “BSC Young Boys are a forward-thinking club who are passionate about increasing engagement with their fanbase.
“We’re delighted they’ve chosen to embrace tokenisation to build an even closer connection with their fans and we’ve got some really exciting plans for the future.”
Based in Bern, BSC Young Boys are one of the most successful Swiss football clubs internationally. The club has also achieved great success on the domestic stage, winning 14 League Championships.
BSC Young Boys is not the first football giant to partner with Socios.com, other popular football clubs across the world including Atlético de Madrid, FC Barcelona, Paris Saint-Germain, and Juventus, have all partnered with Socio for fan token creation.
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