Italian wine brand applying Blockchain verification on bottle’s cap
Piedmont winery, Vigneti Massa, is releasing the 2018 vintage of its wines combining near-field communication (NFC) protocol and blockchain-enabled caps. With this adoption, Vigneti Massa is the first winery in Europe, and the second globally, to adopt Guala Closures Nestgate technology.
Guala developed the technology with software company Compellio. By using an NFC-equipped smartphone against the wine bottle’s screw-cap, consumers can get every detail of the wine from the growing region, the vineyard, and the vine that the wine came from, plus tasting notes and expert reviews.
Moreover, the authenticity of the wine can be verified as the connected closures are connected with a unique identification code for each bottle provided by the blockchain platform. Winery co-owner Walter Massa said this feature is an important development.
He said it will prevent fake wine and offering a new experience for the consumer. The NFC system guarantees the effectiveness of the fight against counterfeiting and the ‘black market’ for the wine industry, assuring its authenticity and traceability.
Piero Cavigliasso, Guala Closures’ Group innovation technology director, expressed that this is a wine industry revolution in Europe, and the firm already applied to other markets in the USA.
Blockchain technology will not only equip for high-class wine
The NFC-closures will not only be applied to Vigneti Massa’s Derthona wine but also with three of its most prestigious cru, including Derthona Costa del Vento, Derthona Montecitorio and Derthona Sterpi.
Previous vintage series of these wines are available from between $25–50 per bottle online, so this is far from a feature that is only available for the super-rich, and the technology could filter down to even more affordable price points later.
The NFC caps have already been presented in Italy, Switzerland, Austria, France, Great Britain, Scandinavia, USA, Russia, Japan, Korea, and Singapore and will be available from April 2020.