Iconic fast-food restaurant chain McDonald’s wants to enter the metaverse

According to trademark attorney Josh Gerben, McDonald’s has filed ten trademark applications for cyberspace. The application, submitted on February 4, points to plans for a “virtual restaurant, offering real and virtual goods.”

McDonald’s filed ten trademark applications for the metaverse

McDonald’s would also like to run a ‘virtual restaurant with home delivery.’ Additionally, the restaurant will provide ‘downloadable media files,’ such as works of art, audio files, video files, and NFTs token.

In addition, the fast-food chain also wants to include the McCafe chain in its fusion plans. The brand will provide entertainment services such as real and virtual online concerts and other virtual events.

The McDonald’s trademark application comes a day after a similar application was filed by the bakery and cafe chain Panera Bread. It intends to offer a chain of virtual restaurants and cafes called PANERAVERSE. Like McDonalds, Panera Bread will offer downloadable NFT content, virtual food and drinks, and virtual meeting spaces.

Other events show an increase in metaverse adoption, even in its early stages. By the end of last year, more than 1,300 companies in China had filed for the metaverse trademark, despite objections from the central bank. Silicon Valley tech giants like Apple, Meta, and Microsoft are also trying their hand at this.

On average, the U.S. Patent and Trademark Office takes about nine and a half months to process applications. However, is convinced that neither McDonald’s nor Panera Bread will have problems with this.

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