Grayscale’s national TV ad that promises to bring cryptocurrency to the masses has officially launched

By Selena On Aug 12, 2020

Grayscale’s national TV commercial – which promises to bring cryptocurrency to the public – is officially launched. The trailer is about 30 seconds long, focusing mainly on the message that central banks are printing money massively and the pitfalls of paper money. From there, Grayscale directed people to turn to invest in digital assets.

Our new commercial debuts TODAY… Trust us: AUDIO ON! #GoGrayscale pic.twitter.com/hPhUgp7HiY

— Grayscale (@Grayscale) August 10, 2020

The billion-dollar wealth management company launched a 30-second promotional clip about cryptocurrency

Currently, the advertisement will be posted on CNBC, MSNBC, FOX, and FOX Business. The end of the ad highlights nine types of Grayscale’s crypto products; also provides a means of access to Bitcoin (BTC), Ethereum (ETH), XRP, Bitcoin Cash (BCH), Litecoin (LTC), Stellar (XLM), Ethereum Classic (ETC), Zcash (ZEC) and Horizen ( ZEN).

Although this promotional video has reached 76,000 views, 2,200 likes and 1,000 retweets, it seems that some members of the cryptocurrency market are not impressed.

Some ideas said that the commercial spent most of the airtime talking only about the history of money while limited the display of Grayscale products. Besides, there is also an opinion that the ad does not mention Bitcoin by name.

I can’t believe you spent that much money, didn’t say “Bitcoin,” and actually listed Bitcoin Cash and Ethereum Classic (which is currently under centralized attack) in this ad.

I was hyped for this and I must say it was a disappointment.

— John Miles (@imjmiles) August 10, 2020

But, if you ignore the above comments, Grayscale’s new ad is seen as the second most significant advertising boost from the leading digital asset investment firm. Previously, in 2019, Grayscale released two ads in a row, directly comparing Bitcoin to gold.

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