Google Trends: More people are searching for the word “Ethereum” now than ever before in its history
According to data from Google Trends, the number of people searching for the keyword “Ethereum” is growing higher than ever in its history. Among them, ETH’s previous peak in search term popularity was on January 13, 2018 – the date of ETH’s all-time high of $ 1,432.88.
— Michael Vincent (@mmichaels_21) January 7, 2021
More people are searching for the word “Ethereum” than ever before in its history
According to Google Trends, the number of searches on Google currently done for “Ethereum” is at an all-time high, eclipsing search interest during the peak of the ETH bull run. Ethereum’s previous peak in search term popularity was on January 13, 2018 – the day it hit ETH’s all-time high of $ 1,432.88.
An increased interest in Google Analytics for a cryptocurrency search term is associated with positive sentiment towards that particular cryptocurrency/project. While it makes sense that search interest on Ethereum will peak during a run to new all-time highs, the same cannot be said for searches for “Bitcoin”, which only remain at 65%. the highest popularity on December 23, 2017.
That said, more people are looking for “Bitcoin” rather than “Ethereum” at a ratio of approximately 5: 1.
The surge in popularity for different cryptocurrency search terms can create a self-sustaining bull run as curious investors make a purchase, driving up prices and thus attracting more attention more mind, resulting in a larger number of searches.
Using Google Trends data it looks like the Ethereum price lags the searches by one week.
We could see the Ethereum price hit a new ATH between the 10th – 16th January. pic.twitter.com/WBmWgevZ3r
— IMineBlocks ⛏️ (@IMineBlocks_com) January 7, 2021
Google Trends also provides data corresponding to relative regional interest. Currently, the countries with the highest interest in “Ethereum” as a search term are Kosovo, North Macedonia, Slovenia, Nigeria, and China.
You can see the ETH price here.
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