GoDaddy partners with Ethereum Name Service to bridge Web2 and Web3 domains

GoDaddy, the world’s largest domain name provider, has announced a partnership with Ethereum Name Service (ENS), a decentralized protocol that allows users to register and use human-readable names on the Ethereum blockchain.

The partnership aims to connect the traditional DNS protocol used for Web2 websites with the blockchain-based names on ENS, enabling more than 20 million GoDaddy users to link their Web2 domains (.com, .net, …) with ENS for free and use them across a range of Web3 applications such as wallets, blockchain explorers, NFT marketplaces, and more.

Ethereum Name Service offers a domain name service on the Ethereum blockchain, using names that are easy to read and chosen by the users, such as “azcoinnews.eth”, to replace the complex wallet addresses “0xabcd…”, simplifying the process of sending and receiving money.

Ethereum Name Service has similar goals as the Domain Name Service (DNS) of the Internet, but has a significantly different architecture due to the use of Ethereum’s blockchain technology. Like DNS, ENS operates on a hierarchical system of names, separated by dots and called domains. Domain owners on ENS have full control over their subdomains.

The project rose to prominence with the airdrop of ENS tokens worth up to $500 million in November 2021. Since then, ENS has been working to connect with the traditional web, including announcing compatibility with Layer-2 and launching web domains (.box) that allow direct linking to websites and can be used to send emails.

The efforts of Ethereum Name Service have also been recognized by the praises from Ethereum co-founder Vitalik Buterin, who encouraged other blockchains to integrate with ENS domains to improve the user experience in the decentralized finance (DeFi) space.

Source: Dune Analytics

Although the average number of users registering domains has declined in the past month, the project still recorded nearly 2.1 million ENS domains minted, with more than 819,000 owners, according to data from Dune Analytics.

At the time of writing, the price of ENS is trading around $20, up about 13%.

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