Floki Inu Announces Strategic Marketing Partnership with Real Madrid
Floki Inu has officially announced a strategic marketing partnership with Real Madrid, one of the world’s biggest football clubs. The announcement was made on Tuesday, and it has already caused quite a stir among the cryptocurrency and football communities.
As part of the partnership, Floki branding and messaging will be featured on the virtual perimeter board overlay in the Asia Pacific region (APAC) for the remaining home games of Real Madrid. This campaign is expected to introduce Floki to hundreds of millions of Real Madrid fans in the APAC region, which includes countries such as China, India, South Korea, Taiwan, Hong Kong, Australia, Singapore, and Japan.
#Floki will be visible during all remaining home matches of the 2022/2023 Spanish National Football League (‘La Liga’) and Semi-Final home match of the Spanish National Football Cup (‘Copa del Rey’) vs FC Barcelona.
Read the full announcement:https://t.co/X3yfRuMg5G
— FLOKI (@RealFlokiInu) February 28, 2023
Real Madrid is widely regarded as the world’s biggest football club, with an ever-growing total of 69 major trophies to their name, including an unrivaled 14 Champions League titles. The club has an annual global viewership in the billions, and they partake in the most-viewed domestic league match in the world – ‘El Classico’. Playing from the historic Estadio Santiago Bernabéu in the heart of Madrid, Real Madrid has a home to match both their success-filled legacy and future ambitions.
The APAC region is home to over 275 million Real Madrid fans, and Floki’s marketing campaign is expected to introduce the cryptocurrency to even more people. Real Madrid’s opponents in the upcoming games also boast massive followings that will be exposed to Floki’s messaging, including major clubs like Atletico Madrid with an estimated 150 million fans and Barcelona with an estimated 290 million fans in the APAC region.
Floki will be visible during all remaining home matches of the 2022/2023 Spanish National Football League (‘La Liga’) and Semi-Final home match of the Spanish National Football Cup (‘Copa del Rey’) vs FC Barcelona. This is a significant opportunity for Floki, as the La Liga games in the APAC region have an average viewership of 53 million people.
The partnership with Real Madrid puts Floki in close proximity to a football team whose player value well exceeds 800 million Euros. Having the likes of Vinicius Junior, Modric, and Benzema directly next to Floki logos and key messaging represents a token first and a truly special activation.
The full list of home matches where Floki will be featured includes Atlético Madrid (25 Feb), FC Barcelona (Copa del Rey 2 March), RCD Espanyol (12 March), Real Valladolid (2 April), Villarreal (9 April), Celta Vigo (23 April), Almeria (30 April), Getafe (14 May), Rayo Vallecano (24 May), and Athletic Club (4 June).
According to a report by AZCoin News on February 23, Floki has entered into a strategic partnership with Amino Rewards, a Web3 rewards network focused on sports, health, and fitness. Under the terms of the partnership, Amino will be utilizing Floki’s crypto locker protocol, FlokiFi Locker, to exclusively lock all of their Liquidity Pool (LP) tokens and team/ecosystem/project tokens when their token goes live. This move is expected to propel Amino to new heights, with DreamLabs, Amino’s incubator company, also committing to exclusively locking tokens and LP tokens for projects they incubate with the FlokiFi Locker protocol. The initial value of the lock is anticipated to range from $4 million to $8 million or higher, depending on the market’s evaluation of their token.
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