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Blockchain.com Sets Sights on 25% Workforce Expansion, Ventures into Nigeria and Turkey

In a strategic move to bolster its global presence, cryptocurrency exchange platform Blockchain.com has unveiled ambitious plans to ramp up its workforce by 25% in the first quarter of this year. This expansion coincides with the company’s foray into new markets, notably Nigeria and Turkey, signaling a concerted effort to establish a stronger foothold in regions ripe for crypto adoption.

The announcement comes on the heels of significant corporate maneuvers, including the recruitment of Curtis Ting, the former head of global operations at Kraken, to spearhead the establishment of a new center in Paris. This move aims to facilitate the creation of localized entities across Europe, aligning with evolving regulatory frameworks within the continent.

CEO Peter Smith highlighted the company’s strategic vision in a recent interview with Bloomberg, shedding light on the motivation behind this expansion amid a challenging market landscape. Smith emphasized the opportunity presented by recent market dynamics, noting a substantial reduction in competition over the past 1.5 years due to various factors such as regulatory pressures and market exits.

The decision to bolster the workforce follows a period of consolidation for Blockchain.com, marked by a 25% reduction in staff during a downturn in 2022. However, the company has pivoted decisively, buoyed by recent financial injections. Notably, a funding round led by Kingsway Capital injected $110 million into Blockchain.com’s coffers, with participation from prominent firms like Baillie Gifford, Lakestar, Lightspeed Venture Partners, and Coinbase Ventures.

Blockchain.com, currently employing approximately 300 individuals, is strategically leveraging this infusion of capital and talent to navigate an evolving crypto landscape. Plans to acquire additional licenses underpin the company’s commitment to compliance and regulatory adherence as it expands into new geographies.

The company’s expansion into Nigeria and Turkey reflects a broader trend within the crypto industry, with players increasingly eyeing emerging markets for growth opportunities. By enhancing its workforce, securing key talent like Curtis Ting, and aligning with regulatory frameworks, Blockchain.com appears poised to capitalize on its vision of sustained growth and market leadership.

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