Binance’s Bid to Attract the ‘Next Billion Users’ with Binance Messenger
Binance, one of the most prominent cryptocurrency exchanges, has unveiled its new application, Binance Messenger, now available on the Apple Store. This bold move signifies Binance’s foray into the realm of chat and online communication services, capturing the attention of many.
What’s intriguing about this release is the high level of interest it has generated. Prospective users currently require an invitation code to register and utilize Binance Messenger, creating a sense of exclusivity and intrigue. Rumors have swirled that this is part of Binance’s strategy to attract a new wave of users, often referred to as “the next billion users.”
Update: Market rumored that Binance has launched a new product, Binance Messenger, to attract the next billion users. Binance responded that this is just an old product for VIP customers. pic.twitter.com/F4GbSgGTws
— Wu Blockchain (@WuBlockchain) November 7, 2023
However, it’s worth noting that Binance has responded to these speculations, clarifying that Binance Messenger is not a new product aimed at a broader audience but an older service primarily designed for VIP customers. This distinction highlights Binance’s broader commitment to cater to a diverse user base while also servicing its exclusive clientele.
Nonetheless, the recent announcement, coupled with yesterday’s confident declaration by Binance, marks a significant step for the cryptocurrency giant. Binance proudly asserted that this new product would be the key to attracting the “next billion users,” stirring up curiosity about its features and unique advantages compared to other messaging apps.
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