Binance Labs invests in NFKings

Binance Labs has announced its strategic investment in NFKings, a leading NFT creatives and production company with over 100 intellectual properties (IPs), to contribute to building a sustainable digital creativity space.

The strategic investment of Binance Labs will enable Binance NFT and NFKings to work hand in hand to develop the NFT ecosystem into one that will take digital creativity and gamification to the next level. IPs and brands of NFKings will feature their NFTs on the Binance NFT platform.

CEO Binance Changpeng Zhao says: “In line with our commitment to building an inclusive ecosystem, our investment aims to foster the growing NFT industry and bring unique digital content to the global blockchain community.”

“The amount of investment interest into NFKings by some top notch investors and IP owners has given us great validation of our core business model. NFTs are here to stay and it is our responsibility to build a viable and sustainable ecosystem where brands, IPs, and their customer base can interact seamlessly. We aim to work with Binance NFT to achieve this,” said Matthew Lim, Co-Founder of NFKings.

NFKings was established by two young entrepreneurs from Singapore and Macau. The founding team is made up of veterans from numerous fields including digital creative design space, blockchain technology, e-gaming, and artiste management. NFKings’ first distributed IP, tokidoki, sold a jaw-dropping US$2.5 million worth of NFTs in seconds.

Binance Labs is an infrastructure impact fund and an initiative launched by Binance to incubate, invest in, and empower blockchain and cryptocurrency entrepreneurs, projects, and communities.

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