32% of Family Offices Worldwide Have Exposure to Cryptocurrencies, NFTs, and DeFi: Goldman Sachs

A new study conducted by Goldman Sachs has found that family offices worldwide are increasingly investing in digital assets, with 32% having exposure to cryptocurrencies, non-fungible tokens (NFTs), decentralized finance (DeFi), stablecoins, and blockchain-related funds. The study also revealed that 26% of family offices have explicitly invested in cryptocurrencies, up from 16% in 2021.

Goldman Sachs contacted 166 family offices across the Americas, Europe, the Middle East, Africa, and Asia-Pacific to determine the shift in investment strategies in recent years. Interestingly, the study found that although the percentage of investors has increased, the interest in the sector has dropped significantly. Only 12% of the respondents are potentially interested in the future, whereas 62% are not interested.

According to the study, the primary motivation for those who have entered the ecosystem is the belief in the power of blockchain technology (19%). 9% have invested in digital assets to diversify their portfolios, while 8% view digital currencies as a store of value. Additionally, 8% have purchased bitcoin or altcoins, hoping to profit in the future or simply speculating.

Source: Goldman Sachs

The study also found that the APAC region has the highest percentage of HODLers, with 30% of respondents investing in digital assets, while only 15% of those in EMEA have invested in cryptocurrencies.

The report also revealed that Hong Kong and Singapore are leading the charge when it comes to investing in digital assets, with nearly 60% of family offices and high-net-worth individuals from the regions having invested some of their wealth in cryptocurrencies. The two largest cryptocurrencies by market capitalization, bitcoin and ether, are the most popular digital assets in both regions.

The findings of the Goldman Sachs study highlight the growing interest in digital assets among family offices and high-net-worth individuals. Despite the recent market volatility and regulatory uncertainty surrounding the sector, many investors still believe in the potential of blockchain technology and cryptocurrencies.

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